BetterWorks Systems, Inc. (“BetterWorks”) is committed to protecting the privacy of people who visit BetterWorks’ Web sites (“Visitors”), companies and their end users who register to use the BetterWorks Services as defined below (“Customers”), and people who register to attend BetterWorks’ corporate events (“Attendees”). This Privacy Notice describes BetterWorks’ privacy practices as they pertain to the use of the BetterWorks’ Web sites and the related applications, mobile applications, services, or events offered by or related to BetterWorks (together, the “Services”). Additional terms related to Privacy may be addressed in the applicable Terms and Conditions related to your or your company’s use of the Product (defined below). In this Notice, the terms “we”, “us”, or “our” refer to BetterWorks.
BetterWorks is a business software solution that allows for rapid iteration on management strategy and execution using goal setting and progress tracking methodologies.
2. Websites Covered
This Privacy Notice applies to the Web sites that link to this Privacy Notice, including: https://betterworks.com; https://blog.betterworks.com; https://app.betterworks.com; https://bwmarketing.wpengine.com/trials; the BetterWorks mobile application; and support.betterworks.com (collectively referred to as “BetterWorks’ Web sites” or “Product(s)”).
3. Information We Collect
When you create an account on BetterWorks’ Web sites, we collect and store information about you including your name, title, email address, and password (together, your “Personal Information”). We use this information to set up your account and allow administration and communication with you regarding your account. We may also use your email address to send you updates and to provide support in connection with the BetterWorks’ Web sites or related services.
Whenever you like, you can change your account information and notification settings from your profile page, which is accessible from the BetterWorks app.
When you log in to the Product(s), we collect and store information that you submit through the Web site. We use this information to help you and other users in your organization as part of the Product (“Purpose”).
You acknowledge and agree we may collect and disclose Personal Information to facilitate the Purpose. While in some cases you can make certain information private, by default most information is public to other users inside your company using the Product. Any Personal Information you provide to use is stored securely. We use and disclose this information only in accordance with this Notice (and the BetterWorks Terms and Conditions or BetterWorks Trial Agreement, which ever is applicable to your use). BetterWorks is not responsible for the information you disclose while using the Product.
When you register for or attend a corporate event, BetterWorks will ask you to provide basic Attendee contact information, including your name, company, title, and email address. We use this information to register you for the event and to send you updates leading up to and following the event. Every marketing email you receive from us will have instructions on how to update your contact information or manage your communication settings, including the option to opt-out of further marketing emails.
Sensitive Personal Information
You agree that you will not display, post, upload, store, exchange or transmit any sensitive information on or through the BetterWorks’ Web sites or Product. This information includes, but is not limited to, date of birth, Social Security number, driver’s license number, other government-issued identification number, financial account number, credit or debit card number, insurance ID or account number, health or medical information, consumer reports, background checks, biometric data, digital signatures, any code or password that could be used to gain access to financial resources, or any other unique identifier of yourself or another individual (“Sensitive Personal Information”).
BetterWorks will never be liable to you or another individual for any loss or damages you or another individual may experience due to your displaying, posting, uploading, storing, exchanging or transmitting on or through the BetterWorks’ Web sites or Product any Sensitive Personal Information about you or a third party.
Other Purposes and Technical Data
BetterWorks may collect and use technical data and related information, including, but not limited to, technical information about your device, system, application software, and peripherals. Collecting and using this information lets us facilitate software updates and product support, and continuously make improvements to our Products, Services, or the technologies we offer to you. We do not use any Personal Information while generating this information, nor do we relate any of this information to an individual member or user.
Notwithstanding the foregoing, you acknowledge and agree we may use Personal Information for all purposes identified in, or ancillary to the arrangements outlined in the BetterWorks Terms and Conditions between BetterWorks and your company, or the BetterWorks Trial Agreement between BetterWorks and you (whichever is applicable to your use). BetterWorks may aggregate the metadata and usage data of you with regards to the BetterWorks Web sites and/or Products so that the results are non-personally identifiable with respect to you (“Aggregated Anonymous Data”).
You acknowledge that BetterWorks may use the Aggregated Anonymous Data (i) for its own internal statistical analysis, (ii) to develop and improve the Services, and (iii) to create and distribute reports and other materials regarding use of the Services.
To be clear, nothing in this agreement gives BetterWorks the right to publicly identify you as the source of any Aggregated Anonymous Data without your prior written consent.
4. How We Collect Information
When you use our Product or visit our Web sites, any of them may place a cookie within the memory of your Internet access device. A cookie is a small piece of information that a website can store via your Internet access device for later retrieval. We may use permanent cookies or server-side constructs to help us track use of our services by users, such as the number and frequency of visits to our pages and which parts of our product are visited.
5. Our Disclosure of Personal Information
We will not sell, license, trade or rent your Personal Information. BetterWorks will not otherwise disclose your Personal Information except as described within this Notice and within the BetterWorks Terms and Conditions between BetterWorks and your company, or the BetterWorks Trial Agreement between BetterWorks and you (whichever is applicable to your use).
We may share Personal Information with agents, contractors or partners of BetterWorks in connection with services that these individuals or entities perform for, or with, us, provided that these agents, contractors or partners are restricted from using said information in any way other than to provide services for BetterWorks.
We may share Personal Information with third-party service providers (e.g., email service providers, data storage and processing facilities) to let them perform business functions for us or on our behalf. We do not permit our service providers to use Personal Information that we share with them for their marketing purposes or for any other purpose than in connection with the services they provide to us. In cases of onward transfer to third parties of data of EU and Swiss individuals received pursuant to the EU-US and Swiss-US Privacy Shield Frameworks (see below), BetterWorks is potentially liable.
We may also disclose the information we receive if required by law, such as to comply with a subpoena, or similar legal process, or in response to a government request. We also may be required to disclose Personal Information in response to a lawful request by public authorities in efforts to meet national security or law enforcement requirements. In addition, we may disclose aggregate Personal Information and other data in connection with any merger, acquisition, debt financing, sale of company assets, or other business transaction in which data could be transferred to third parties as one of our business assets. Additionally, we may share your Personal Information with third parties when we have your consent to do so.
By accepting this Privacy Notice when you submit your Personal Information, you consent to us contacting you with newsletter and promotions by email. When you receive newsletters or promotional communications from us, you may “opt-out” by following the unsubscribe instructions provided in e-mails you receive from us or by contacting us directly at the contact information below.
You do not have to provide us with any Personal Information. If you choose not to, we may not be able to provide the Services to you. If you are an End User of the Services and would like to opt-out of getting marketing communications from us, please follow the unsubscribe instructions included in each marketing email.
7. Updating Your Personal Information
You may request that we make changes to or delete your Personal Information by e-mailing us at the e-mail address below. We will respond to your request within 30 days, when permitted by law. We will take all reasonable steps to correct your Personal Information. We will retain your information for as long as your account is active or as needed to provide you Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If you are an end user of the Product, you can view and update your Personal Information by accessing the profile feature of the Product. Should you need to modify, remove, or delete the Personal Information you provided, said requests should be directed to the BetterWorks Services administrator at your company, where he/she can send an email to email@example.com or use the “feedback” button available in the Product. We will retain your information for as long as your account is active or as needed to provide your company with our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Data Security
BetterWorks has established a privacy program designed to help respect and protect your data privacy rights. We maintain administrative, technical and physical safeguards intended to protect against the loss, misuse, unauthorized access, alteration, or disclosure of Personal Information. Although we take such precautions seriously, it is impossible for us to guarantee the safety and security of Personal Information. We cannot ensure or warrant the security of any information.
9. EU-US and Swiss-US Privacy Shield Frameworks
BetterWorks complies with the EU-US and Swiss-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Information from European Union member countries and Switzerland, respectively. BetterWorks has certified that it adheres to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement and liability. If there is any conflict between the policies in this Privacy Notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/.
In compliance with the EU-US and Swiss-US Privacy Shield Principles, BetterWorks commits to resolve complaints about your privacy and our collection or use of your Personal Information. European Union and Swiss individuals with inquiries or complaints regarding this Privacy Notice should first contact BetterWorks at:
BetterWorks Systems, Inc.
999 Main Street
Redwood City, CA 94063
BetterWorks has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if we have not addressed your complaint to your satisfaction, please contact or visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information or to file a complaint. Under certain limited conditions, you may also invoke binding arbitration before the Privacy Shield Panel. BetterWorks is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
BetterWorks also commits to cooperate with EU data protection authorities (DPAs) and the Swiss data protection authorities (FDPIC) with regard to human resources data transferred from the EU and/or Switzerland in the context of the employment relationship.
Some types of Personal Information may be subject to other privacy-related requirements and policies, which are consistent with the Privacy Shield. For example:
Personal Information regarding and/or received from BetterWorks’ Customers is also subject to any specific agreement with, or notice to, said Customer, as well as additional applicable laws and professional standards.
Personal Information regarding BetterWorks’ personnel and personnel of other Customers of the BetterWorks network is subject to internal human resource policies.
You may request that we correct, update, or amend the Personal Information we hold about you. Contact us in the manner described below to update your information. Please know that before we can make any changes to your information, we must confirm and authenticate that you are the data subject making the request for changes. If we deny your request, you will have the opportunity to appeal it, or appeal any other unresolved inquiries, complaints, and disputes.
10. Updating This Privacy Notice
We may update this Notice from time to time. When we do, we will also revise the “last updated” date at the bottom of this page. If and when we make changes, you will be notified by email, through the Services, or by posting a prominent notice on our Website at or prior to the change becoming effective. We encourage you to review this Notice periodically to stay informed on our privacy practices. Your continued use of our Services or Website constitutes your agreement to be bound by such changes to this Notice. Your only remedy, if you do not accept the terms of this Notice, is to discontinue use of our Service and our Websites.
12. Contacting Us
BetterWorks can be contacted at:
BetterWorks Systems, Inc.
999 Main Street
Redwood City, CA 94063
Questions about our Products, Services, or privacy practices can be directed to firstname.lastname@example.org.
Last Updated: June 22, 2017.