the Power of OKRs

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Comprehensive Guide to OKRs Whitepaper

What are OKRs?

OKRs (Objectives and Key Results) is a management methodology that connects the work of employees to the company's overall strategic plan. Objectives are what you want to accomplish. They should be aligned and supported by the organization, plus aspirational. Key Results explain how you'll get there. They should be measurable, limited in number and have a deadline.


Put a man on the moon by the end of the decade

Key Result

Build a lunar module weighing under 40,000 pounds by December 1965

What are the benefits of OKRs?
OKRs help businesses:


Make the goal setting process more disciplined


Clarify expectations for employees so they're working on the right things


Enable better communication and conversations through transparency


Establish indicators for measuring progress and success


Align goals throughout the organization

John Doerr
Ideas are precious, but they're relatively easy. It's execution that's everything. John Doerr, Chair KPBC

OKR Best Practices

Originated at Intel by Andy Grove and later popularized by John Doerr at Google,
OKRs help teams achieve operational excellence and high performance.
If you're new to OKRs, common best practices include:

  • Focus on 3-5 objectives at a time, with 4-5 or fewer key results for each
  • At least 50% of objectives should be created from the bottom up to increase motivation and aspiration
  • Everyone should agree on the top company priorities
  • Default to open, public OKRs that everyone can access for increased transparency
  • Update progress frequently – we recommend quarterly
  • Reflection and conversations about the OKR progress is critical for setting future OKRs
Laszlo Bock
OKRs allow us to eliminate cascading level after level after level, which requires meeting after meeting after meeting. You publish the key big priorities and initiatives that need to get done, and let people fill in the details of how they're going to get it done. Laszlo Bock, Former SVP of People Operations Google

Drive Better Execution with Powerful
Goal Management

BetterWorks takes the headache out of managing individual, team and company-wide OKRs – even across thousands of employees. We do the heavy lifting while you focus on aligning everyone and executing more effectively. Here's what makes BetterWorks different:

Goal Science Insights

We use Goal Science thinking and proven operational best practices to provide an open, collaborative platform for easily setting, measuring and cross-functionally aligning OKRs.

Collaborative, Agile OKRs

BetterWorks helps you view and connect to coworkers' OKRs, encourages innovation and feedback from the bottom up and keeps employees engaged and focused on the big picture.

Frequent Updates

The "set and forget" model of annual goal setting no longer cuts it. As the pace of business increases, you need a flexible system that helps your team dynamically adjust focus areas as priorities shift throughout the year.


Get the Continuous Performance Management Starter Kit