One of our guiding values at Betterworks is “Do the right thing.” This means being candid, authentic, and transparent, and matching our words with our actions. We are applying this value as we incorporate more and more AI capabilities into our platform. Betterworks is committed to using generative AI responsibly to transform performance management, and we are excited to continue working with our customers to harness the power of generative AI to improve business outcomes.
When the introduction of GenAI in November 2022 opened the floodgates of innovation and “me too” announcements, we looked at the possibilities and were determined to move with all deliberate speed. As we announce the first of our AI, including GenAI, capabilities, we want our customers and future customers to know that built into our pursuit of the latest innovations is our dedication to always doing right by you.
As generative AI transforms the enterprise, Betterworks is at the forefront of this revolution. Our responsible AI is grounded in four core principles.
Transparency & Explainability: We believe that users should have a clear understanding of how generative AI works and what it is capable of. That’s why we mark all AI-generated outputs clearly and explain these recommendations. For example, our Feedback Assist feature provides suggestions for improving written responses. These are clearly labeled as AI recommendations and concise explanations are provided about why the change is suggested.
Human-centricity: We believe that generative AI should be used to augment, not displace, people. Our AI-assisted features are designed to help people make better decisions faster while still preserving the critical role of human insight. For instance, while a manager might use our Conversation Assist feature to help write recommendations for performance improvements for an employee, the manager still retains control over whether to accept or reject suggestions made by our GenAI model.
Privacy: We take data security and privacy very seriously. Our robust infrastructure prevents the unauthorized disclosure of sensitive customer data, and we maintain clear communication about our data practices. Betterworks AI protects data in transit and at rest and avoids unnecessary retention of data.
Governance and Control: We have a rigorous governance process in place to ensure that our generative AI solutions are developed and deployed responsibly. All new AI technologies, including those that leverage generative AI, go through our responsible AI risk evaluation process and adhere to our AI ethics principles. Our AI council meets quarterly to review our policy and make adjustments as deemed necessary.
Every Betterworks AI feature includes an on-and-off toggle at the most granular level, providing customers with complete control over what AI features they use.
“We believe it is essential to develop and deploy generative AI in a responsible manner. That’s why we have a comprehensive responsible AI governance program in place. This program ensures that our generative AI solutions are aligned with our privacy principles and are developed and used in a way that minimizes risk and maximizes benefits.”
How Betterworks is different
One of the distinguishing factors of Betterworks is our emphasis on a domain-specific approach to implementing generative AI. Instead of depending solely on general-purpose large language models (LLMs), which might have biases and inaccuracies, we’re crafting an AI architecture that guides LLMs to respond in line with our core principles and values. This enables us to provide experiences that consistently produce accurate, meaningful, and trustworthy outcomes.
Another differentiator is our hybrid, vendor-agnostic model now under development. We’re able to use the right tool for the job, and work with leading third-party providers to host fine-tuned, open-source models securely in our own infrastructure. This blended use of models — along with vector search and retrieval-augmented generation — allows us to deliver greater predictive accuracy across a variety of use cases. Ultimately, we’re able to harness the best technologies available while delivering performant, cost-effective, and trustworthy solutions to our customers.
Responsible AI at Betterworks
We believe it is essential to develop and deploy generative AI in a responsible manner. That’s why we have a comprehensive responsible AI governance program in place. This program ensures that our generative AI solutions are aligned with our privacy principles and are developed and used in a way that minimizes risk and maximizes benefits.
What’s next for GenAI in performance management?
We’re excited to continue adding innovative generative AI capabilities in our enterprise-grade Intelligent Performance Management solution. In the coming months, we’ll be unveiling many new capabilities such as what was included in our press release: Goal Assist, Conversation Assist, and Feedback Assist. We look forward to working with our customers to harness the power of generative AI to improve performance management and drive business success.
Doug Dennerline is the CEO of Betterworks. He has been working in Silicon Valley since 1982 at companies including HP, 3Com, and Cisco, and massively scaling those companies. Doug was the president of SuccessFactors, which was the first company to move the performance management process to the cloud and was ultimately acquired by SAP. In his last role at Cisco, he became the CEO of Webex after the acquisition of Webex by Cisco. He has been running SaaS companies ever since.
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