Discover the big disconnects in performance management today in the 2024 State of Performance Enablement report.

Betterworks Welcomes Sam East as New Chief Revenue Officer

Seasoned sales veteran brings over 20 years of experience to Betterworks’ leadership team


MENLO PARK, Calif. – June 27, 2024 – Betterworks, the leading intelligent performance management software company, today announced the addition of Sam East as the new Chief Revenue Officer to oversee and lead Betterworks’ sales team. With over 20 years of experience driving success for fast-growing SaaS companies and extensive HR knowledge, Sam is well-equipped to lead Betterworks’ revenue strategies and initiatives.

“We are thrilled to welcome Sam East to the Betterworks team,” said Betterworks CEO Doug Dennerline. “His experience in scaling sales teams and understanding of the HR landscape make him the perfect fit to drive our vision forward in making work better for organizations worldwide.”

“A cornerstone of my career has been a steadfast commitment to nurturing the growth of individuals and teams,” East said. “The prospect of working for a company like Betterworks, which champions the empowerment of leaders to drive professional and personal development, resonates deeply with me. I couldn’t be more excited to get started.”

Throughout his career, Sam has shown a knack for tackling new challenges and thriving in dynamic, start-up environments. He’s held senior roles at notable companies, including LoopNet, Sendoso and Entelo, where he excelled in driving market growth and building substantial revenue channels.

Originally from England, Sam relocated to California in 2002 and has since made the Bay Area his home. He and his partner, Kristy, have been married for a decade and are parents to two children, Dylan and Ellie.

About Betterworks
Founded in 2013, Betterworks is the pioneer in intelligent performance management solutions that help workforces and organizations achieve their highest potential. Betterworks reimagines performance management for all with an enterprise-ready platform that fosters greater manager effectiveness and employee performance, leading to higher satisfaction and retention and better business outcomes.

Our customers’ employees are proven more engaged and satisfied in their roles, which is why industry leaders like Colgate-Palmolive, Intuit, ATB Financial, Freddie Mac, Arcesium, and the University of Phoenix rely on Betterworks to manage and enable excellent performance. Betterworks is backed by Kleiner Perkins, Emergence Capital, and John Doerr.

For more information, please visi