Discover the big disconnects in performance management today in the 2024 State of Performance Enablement report.

Product Goal Examples

By Tiffany Lam
August 5, 2015
2 minute read
Product Goal Examples

The best product managers (PMs) set clear goals, and understand how their goals fit with the goals of marketing, sales, engineering, design, quality and the company as a whole. Goal setting is arguably the most important part of a PM’s job.

But sometimes it’s hard to figure out exactly what problems to define and what kind of goals to set. That’s where we come in.

We’ve created a Product Goal Examples Guide where you can see goal and milestone examples for every product role, including Head of Product, Product Manager, Product Designer and Technical Writer. You’ll also read about how to solve the major pain points of setting product goals.

Product Manager

Product Manager Goal Examples

You can access the entire guide here.

For more goal examples for other teams, be sure to visit our Goal Examples resources page.  

What are product goals?

Product goals start when a startup founder or a CEO first begins imagining their product. These goals are set throughout different phases of a product’s life to ensure they are reachable and realistic.

However, these goals must be met with research and strategies. They have to be measured in an objective way, with definitive deadlines and anticipated end results.

What must a manager due to meet product goals?

A product manager must see a product through from its inception to its success, evaluating each stage in a clear, focused manner. It is their job to get to the root of problems and solve them without delay.

Additionally, a product manager must increase product engagement, launch new integrations and ideate features.

What are product roles?

A product role is held by an individual over different phases of a product’s development. This can include Head of Product, Product Manager, Technical Writer and Product Designer.

While many companies, especially startups, attempt to hire team members who can wear multiple hats, it may not always be met with the most comprehensive results. Ensure that your product team is filled with people who are specialists in their roles.