Betterworks’ Expanding Trajectory Recognized in the 2026 Fosway 9-Grid™ for Talent & People Success
Fosway Group’s independent analysis for European enterprise buyers places Betterworks in the Core Challenger Zone
MENLO PARK, Calif. — October 22, 2026 — Betterworks, an AI-native solution for performance and talent decisions, announced its inclusion in the 2026 Fosway 9-Grid™ for Talent & People Success. Fosway Group places Betterworks in the Core Challenger Zone with an Expanding trajectory.
The Fosway 9-Grid™ is built for European enterprise buyers. It assesses vendors across five dimensions (Performance, Potential, Presence, Total Cost of Ownership, and Trajectory) using research from Fosway’s Corporate Research Network of more than 250 leading European companies. Fosway is clear that every Zone has value, and that the right choice depends on an organization’s own needs, budget, and resources.
“Performance management has outgrown the annual review,” said Doug Dennerline, CEO of Betterworks. “Leaders are being asked to make faster, more defensible talent decisions, and they need evidence from the work itself to do it. We’re glad to see our Expanding trajectory recognized, and we’re focused on helping managers coach with real-time context and giving leaders a clearer view of skills and performance.”
AI is reshaping what HR leaders expect from their tools. According to Fosway Group’s 2026 Fosway 9-Grid™ for Talent & People Success report, AI adoption in talent and people success solutions has roughly doubled in a year, from fewer than one in five companies in 2025 to around two in five in 2026. The report also points to AI governance, auditability, and secure interoperability as growing buying criteria.
For HR leaders working through that shift, Betterworks brings goals, feedback, skills, and talent intelligence into the flow of work. Leaders get real-time visibility into capability and manager effectiveness instead of once-a-year snapshots.
Betterworks’ product news is separate from Fosway’s analysis. In July, Betterworks launched the beta of its MCP Server, which lets customers securely connect performance data to AI assistants such as ChatGPT, Claude, Microsoft Copilot, and Gemini, with existing permissions respected.
To see how Betterworks brings performance and talent data together, take a tour or talk to an expert.
About Betterworks
Betterworks helps organizations turn performance into measurable business impact. Built for large and fast-growing companies, its AI-native solution brings goals, feedback, skills, and talent intelligence into the flow of work — giving leaders real-time visibility into workforce capability, manager effectiveness, and progress against business priorities. Betterworks helps organizations align teams, coach employees, support growth and internal mobility, and make confident talent decisions grounded in evidence rather than guesswork.
Trusted by leading organizations including Intuit, Betterworks is backed by Kleiner Perkins, Emergence Capital, 8VC, and John Doerr. For more information, visit www.betterworks.com.
About the Fosway 9-Grid™
Fosway Group is Europe’s #1 HR industry analyst. The Fosway 9-Grid™ provides a unique assessment of the principal learning and talent supply options available to organisations in EMEA. The analysis is based on extensive independent research and insights from Fosway’s Corporate Research Network of over 250 organisations, including BP, HSBC, PwC, Sanofi, Shell, and Vodafone.
Disclaimer
Fosway Group does not endorse any solution or vendor named in its research.
