Betterworks Named to Inc.’s 2025 Power Partner Awards for Excellence in HR and People Operations

The annual list recognizes the leading B2B companies helping businesses turn performance into growth.

MENLO PARK, Calif. — Nov. 5, 2025 — Betterworks, the leading modern performance management software company, has been recognized by Inc. as a 2025 Power Partner in the HR and People Operations category. The award honors companies that have demonstrated exceptional impact in helping businesses achieve meaningful results through trusted partnership, innovation, and measurable outcomes.

“Being named an Inc. Power Partner reflects what matters most to us — the trust our customers place in Betterworks,” said Doug Dennerline, CEO of Betterworks. “We succeed when they do. From the start, we’ve partnered with organizations to move beyond outdated annual reviews and make performance connected, in real time, and meaningful for everyone.”

This award highlights Betterworks’ mission to replace outdated, one-and-done reviews with ongoing conversations, goal alignment, and fair, data-driven insights. Through continuous feedback and connected performance cycles, it helps organizations create clarity and boost trust. Every step of the way, Betterworks partners closely with customers to ensure that progress turns into lasting business impact.

That workforce transformation is felt most clearly through our customers’ success. At High Liner Foods, Samantha Ennist, talent management lead, led a rapid rollout that brought the entire organization along through empathy and structure.

“Change only sticks when people feel it matters to them,” Ennist said. “Betterworks gave us the structure to implement the platform with our hearts, heads, and hands — to make performance enablement feel personal, practical, and powerful. The results speak for themselves: Near-total adoption, stronger conversations across the organization, and employees who are better able to connect their daily work to bigger business outcomes.”

Across more than 750,000 employees who use Betterworks, HR leaders are achieving transformative results. Customers like Colgate-Palmolive, Intuit, and ATB Financial use Betterworks to modernize performance programs, strengthen manager effectiveness, and enable employees to do their best work — with a partner invested in their success every step of the way.

The Inc. Power Partner Awards highlight the most impactful B2B companies that serve as catalysts for growth and transformation across industries. Honorees are selected based on client feedback, partnership excellence, and measurable impact, joining previous winners and industry giants like Intuit QuickBooks, Slack, and Insperity.

About Betterworks

Founded in 2013, Betterworks is the pioneer in performance management solutions that help workforces and organizations achieve their highest potential. Betterworks reimagines performance management for all with an enterprise-ready platform that fosters greater manager effectiveness and employee performance, leading to higher satisfaction and retention and better business outcomes. It combines generative AI and data analytics that enable organizations to make smart, data-based decisions with a comprehensive solution that incorporates conversations, check-ins, feedback, employee engagement, and recognition — all accessible in the applications employees use daily.

Our customers’ employees are proven more engaged and satisfied in their roles, which is why industry leaders like Colgate-Palmolive, Intuit, ATB Financial, Freddie Mac, Arcesium, and the University of Phoenix rely on Betterworks to manage and enable excellent performance. Betterworks is backed by Kleiner Perkins, Emergence Capital, and John Doerr.

For more information, visit www.betterworks.com.

About Inc.  

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

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