CUSTOMER STORY
Grupo Posadas Achieves Strategic Alignment Across 200 Hotels with Betterworks
COMPANY
Grupo Posadas is Mexico’s leading hospitality company, with more than 200 properties operating under 12 brands across over 60 destinations. With a legacy dating back to 1967, Posadas continues to set the standard in travel experiences, customer service, and workplace culture.
INDUSTRY
Hospitality
EMPLOYEES COUNT AND COUNTRIES
14,000+ employees in Mexico
HEADQUARTERS
Mexico City, Mexico
Using technology for performance management allows me to present a solution to the business and say, ‘Hey, we can integrate technology and people processes with our strategy and be a forward-thinking leader here at Posadas.’ Betterworks made that possible.
ARMANDO SMEKE
Strategy Director
Grupo Posadas
Challenges
As Mexico’s largest hotel group, Grupo Posadas struggled with siloed teams, misaligned goals, and outdated performance management tools like Excel and PowerPoint. Strategy Director Armando Smeke sought a scalable solution to unify performance management, clarify expectations, streamline goal tracking, and align the entire organization around shared company goals to improve revenue.
Four key areas Posadas needed to address:
Disconnected teams
Unclear priorities
Lack of accountability
Unambitious goals
Solution
Grupo Posadas adopted Betterworks to embed OKRs across its organization, starting with 50 executives and eventually expanding to employees at 200 hotels. Armando’s team developed a scalable framework, connecting company purpose to measurable goals. They custom-built processes, dashboards, and feedback loops to bridge corporate and on-the-ground hotel performance management, honoring local autonomy while enabling centralized visibility.
OKRs are now central to daily work. They guide performance reviews, one-on-ones, and talent planning, and drive transparency, alignment, and collaboration while empowering HR to identify top performers and support strategic growth.
Goals
OKRs are embedded into everyday conversations, giving HR leaders and managers clear visibility into who’s driving key initiatives and where top talent can make the greatest impact
Using technology for performance management allows me to present a solution to the business and say, ‘Hey, we can integrate technology and people processes with our strategy and be a forward-thinking leader here at Posadas.’ Betterworks made that possible.
ARMANDO SMEKE
Strategy Director
Grupo Posadas
Results
Grupo Posadas has established a more transparent, collaborative, and performance-focused culture that strengthens engagement and fuels continuous improvement.
88% of employees own at least one OKR
Armando’s team successfully expanded Betterworks across corporate and operational teams — reaching nearly the entire workforce.
Improved focus during times of disruption
Maintain clarity and alignment during the pandemic, giving employees a shared sense of purpose while they worked remotely.
Strengthened trust and transparency
Employees accessed leadership OKRs to understand priorities — including seeing no downsizing plans during the pandemic — creating peace of mind and connection.
Unified a decentralized workforce
Through persistent leadership, Posadas built a centralized performance framework that works at scale while supporting local needs.
Betterworks has helped us see where we are in relation to our goals, pressure ourselves to think differently, and to be honest with ourselves. …Betterworks helped show us we were not where we needed to be, and more importantly, to understand why we’re not there.
MÓNICA MONSERRAT CABRERA SOLÍS
Manager of Corporate Strategy
Grupo Posadas
Details
Posadas’ performance transformation was both technical and cultural. OKRs became an integral part of employee experiences — from one-on-one conversations to performance reviews and succession planning.
Smarter decisions
Goal insights enable Posadas to make intelligent decisions, especially when launching new products or when priorities shift.
Transparency
Transparency prevents misalignment, encourages collaboration, and builds trust, leading to higher employee engagement, productivity, and satisfaction.
Better talent planning
HR and business leaders have the data to identify top performers and ensure that development efforts align with company strategy.
The Bottom Line
Grupo Posadas turned complexity into clarity. With Betterworks and OKRs, the company unified its corporate and hotel operations, empowered employees to focus on what matters most, and created a performance culture rooted in trust, transparency, and impact. In a decentralized industry where misalignment is common, Posadas proved that strategic cohesion is not only possible — it’s powerful.
Ready to unify and energize your workforce with strategic clarity?
