The Driving Force Group of Companies is a North American transportation leader known for its innovative vehicle rentals, sales, leasing, and fleet management services.
Transportation
600+ employees in Canada and the US
Edmonton, Alberta, Canada
Andrea Malec
Manager of Talent Management and Development
The Driving Force Group of Companies
Challenges
To launch its ambitious “Mission to Mars” five-year strategy—centering on both financial returns and building a culture of collaboration, sustainability, and customer delight—The Driving Force Group of Companies needed more than a vision. It needed alignment. And it needed to replace its patchwork of localized performance conversations.
Create consistency and clarity around goals to fulfill the organization’s strategic 5-year initiative.
Standardize performance management processes and tools companywide.
Improve teamwork, collaboration, and employee development.
Solution
The Driving Force Group of Companies chose Betterworks for its flexibility, ease of use, and the strength of its partnership as it sought to build a unified, people-first performance management system that could connect every employee to the company’s strategic goals. The team rolled out Betterworks with several clear objectives:
Achieve 85% employee clarity on roles and responsibilities
Ensure all full-time employees receive meaningful development feedback
Enable 75% of employees to have a development plan
Improve engagement scores by 10% across key drivers
Goal Alignment
Establish clear leadership goals to improve visibility, alignment, and clarity.
Conversations
Performance and development discussions tie in goals with company values and promote belonging.
Calibration and Data Insights
Listen to and act upon feedback and ideas via the survey tool.
AI Integration
Use AI in surveys to extract employee insights, and simplify performance conversations by giving managers AI Conversation Assist
Results
Not only has the Driving Force Group of Companies reached its goals, but by putting people first, the company is creating a model where worker satisfaction drives productivity. Employees feel connected, better recognized, and proud to be part of something bigger. The company is achieving its goal of driving growth while ensuring that relationships and an employee-first culture remain central.
Total Executive Alignment
100% of leaders share visible goals tied to “Mission to Mars,” driving clarity and alignment company-wide.
Clear Goals Companywide
88% of employees understand how their work supports company objectives, promoting ownership and strategic focus.
Feedback and Recognition That Stick
100% of employees receive developmental feedback, and a strong recognition culture boosts teamwork and morale.
Insightful, Actionable Engagement Data
AI-powered surveys surface key themes, guiding leadership to focus efforts where they matter most.
Details
The Driving Force Group of Companies designed its Betterworks program with stakeholder input and design thinking principles to ensure adoption. Their phased approach started at the top with executive goals and is now cascading down to managers.
Empowered Managers
Conversations are embedded in the employee experience, and managers who previously felt unsure of what to say feel empowered.
Employees Take Ownership
Employees own their development goals, managers play a supportive role, and the organization is an enabler.
Grounded in Feedback
Performance reviews have been tied to values and core leadership competencies, reflecting what’s important to employees.
The Right Insights, Quickly
By using AI tools like Conversation Assist and those in Betterworks Engage, the team surfaces insights quickly and adapts.
The Bottom Line
The Driving Force Group of Companies is demonstrating what happens when performance management puts people first: employees feel seen, supported, and connected to the company’s goals. With Betterworks, they’ve turned a fragmented system into a strategic lever for engagement, alignment, and success.
Ready to scale performance while staying true to your culture?
