Modern enterprises depend on employee engagement, collaboration and alignment to innovate, stand out among the competition and ultimately succeed long term. However, to achieve each of those three components, company goals need to be communicated and understood throughout an organization.
In fact, a study conducted by Harvard Business Review, “The Impact of Employee Engagement on Performance” found that according to 69 percent of employees surveyed, the most impactful employee engagement driver is when business goals are effectively communicated and understood. That’s why at BetterWorks, we think the dissemination of knowledge and understanding of company goals just makes sense.
Conversations Lead to Clarity
Company goals and strategies are constantly evolving. While it can sometimes be challenging to keep up, communicating these changes regularly is crucial. In fact, HBR’s data showed that another key employee engagement driver is when enterprise leaders consistently update and then communicate their strategies. There are a number of ways businesses can consistently communicate and avoid important strategic decisions falling through the cracks:
- Share enterprise objectives on an individual basis with employees during meetings.
- Communicate evolving company goals through various formats including emails, blog posts and newsletters.
- Hold regularly scheduled company-wide meetings to ensure all teams and individuals are aligned on business objectives.
Technology Drives Understanding
Collaboration and communication are at the core of goal alignment, but technology enables enterprises to constantly update company goals and empowers teams to shift their strategies accordingly. Goal setting software is a powerful tool that gives employees, managers, entire teams and executive leaders the insight they need to perform in a way that helps businesses actually achieve their goals. Seventy percent of employees told HBR that they are more engaged when they have a clear understanding of how their work contributes to their company’s strategy.
Technology gives everyone in an organization access to an interactive view of their own goals and how those objectives impact the larger company mission. As a result, they’re given the opportunity to value their own contributions based on a clear strategy. At BetterWorks, we think this level of alignment is groundbreaking, and what makes it possible is regular communication and the right tools to make those conversations actionable.